Facebook Campaign Generates Awareness and Funds for Local Charity
CHICAGO, Jan. 31, 2012/PRNewswire
Apartments.com presented a check for $15,000 to the Chicago Coalition for the Homeless yesterday at the culmination of their “Raising Awareness. Taking Action: A Campaign to Help End Homelessness” Facebook initiative. As part of the campaign, Apartments.com promised to donate $1 to the Chicago Coalition for the Homeless for every new “LIKE” it received on Facebook (http://www.facebook.com/Apartments.com from November 1 through December 31, 2011.
“In every aspect, this campaign was a huge success. We received overwhelming positive feedback from our Apartments.com staff and customers, as well as the general public,” said Kevin Doyle, senior vice president and general manager of Apartments.com. “We know $15,000, by itself, won’t bring an end to homelessness, but we hope it helps the Coalition to be able to continue the monumental good they do each and every day. It was an honor for our organization to be able to do our small part on behalf of the Chicago Coalition for the Homeless this past holiday season.”
The Chicago-based advocacy group was selected as the beneficiary of this inaugural campaign as the leading voice for the homeless in the city of Chicago, where Apartments.com is headquartered. It was estimated that last year more than 100,000 people suffered from homelessness in Chicago(1) and an estimated 3.5 million people each year experience homelessness(2). Apartments.com designed the initiative to generate nationwide participation and help bring greater attention to this widespread issue across America.
“Chicago Coalition for the Homeless was founded over 30 years ago on one simple premise: that in a just society, housing is a human right. To that end, we work with families, youths and adults, advocating to better lives through access to shelter, housing, jobs and schools,” said Ed Shurna, executive director of the Chicago Coalition for the Homeless. “The staff of Apartments.com clearly knows the importance of housing and we are grateful to have their generous support.”
The Apartments.com campaign, “Raising Awareness. Taking Action: A Campaign to Help End Homelessness” aims to heighten visibility and bring in funds to benefit organizations that advocate for and serve the homeless. “Like” the Apartments.com Facebook page (http://www.facebook.com/Apartments.com) for updates on next year’s “Raising Awareness. Taking Action: A Campaign to Help End Homelessness” initiative.
About Chicago Coalition for the Homeless
Chicago Coalition for the Homeless is a non-profit organization that works with people hurt by homelessness. Guided by its belief that housing is a human right in a just society, the coalition seeks to prevent and end homelessness by addressing its root causes. Its community organizers offer monthly outreach at more than 20 emergency shelters and transitional housing facilities across Chicago—reaching out to mothers with children, unaccompanied youths, children and teens struggling to access public schools, ex-offenders and low-wage workers. For more information or to donate to the Chicago Coalition for the Homeless, visit their website www.chicagohomeless.org.
Apartments.com (http://www.apartments.com) is a leading national apartment Internet listing subscription service with more than 50,000 unique addresses representing millions of rental units from managed properties, newspaper classifieds and for-rent-by-owner properties. By incorporating the most relevant products to reach renters including personalized searches and highly visual ads featuring live chat, real-time rent, online video walk-through demonstrations, professional photography, a mobile website and iPhone and Android app, Apartments.com creates easy access to its listings. Providing unmatched exposure to its advertisers through an intuitive name, strategic search engine placements, featured partnerships including Yahoo! Real Estate, Univision and more than 120 newspaper websites and innovative emerging media, Apartments.com reaches millions of renters nationwide, driving both qualified traffic and highly-engaged renters to leasing offices nationwide. Apartments.com is a division of Chicago-based Classified Ventures, LLC. The Apartments.com network of apartment rental websites includes Apartment Home Living (http://www.apartmenthomeliving.com), a leading social media apartment website distinguished by a “live for fun” community experience, proprietary lifestyle matching and local living guides to help renters find their perfect place to live.
(1) Chicago Coalition for the Homeless
(2) National Coalition for the Homeless, www.nationalhomeless.org